Our first collection is a direct and authentic love letter to the city that made us. The Vienna Basic Prints distill the city's pulse into two simple, powerful messages: bold, graphic streetwear that captures the modern energy of Vienna, and a heartfelt declaration of love for our home, the Austrian capital.

This is travel fashion reimagined. Forget the clichés. These designs are a statement of city pride, built on the principle that the best souvenirs are stylish, meaningful, and worth wearing every day. From the iconic Viennese coffee culture to the beating heart of our imperial city, wear your love for Vienna with unapologetic style.