Welcome to

Kaiser & Schmarrn

A Vienna-born streetwear brand designing tourism-fashion.

Skater sitting on a ramp during sunset. He is wearing the green VIENNA HEART T-shirt.

Bestseller

Our signature product

Made with care and love, the Vienna Heart products stand for our deepest commitment: celebrating deserving cities. It's city pride you can wear.

Shop the collection and wear your heart on your back!

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Every city tells a story and our designs are shaped by its voice. From language and food to architecture and people, we reimagine local culture into modern streetwear.

Souvenirs you'll actually like to wear. Seriously. People will be like: "Damn, that's a fine piece of clothing you have there. Have you been to Vienna, by any chance? That is so cool. I always wanted to go!" And you'll be like: "Yeah, no biggie. I'm somewhat of a local." And then you'll walk into the sunset looking hella good. That's the promise of Kaiser & Schmarrn.

Shop by collection

Vienna Basic Prints
Vienna Basic Prints

Vienna Basic Prints

Vienna Brush
Girl in the Wiener Würstelprater. Laughing into the camera. She is wearing a brown tshirt with a blue text saying "Saint Stephens"

Vienna Brush

Vienna Meme Collection
A girl and a boy walking in Vienna. They are looking back into the camera smiling. They are wearing the new T-shirts from the Vienna Meme collection.

Vienna Meme Collection